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Article Spinning, Homogenized Content and the Hallo Effect

Article Spinning and Homogenized Content

Even though it’s a hotly debated point of view let’s assume, for the sake of this article at least, that Article Spinning is as effective as its advocates proclaim. By effective I mean that article spinning software is capable of producing unique articles that are grammatically correct and are capable of passing Google’s duplicate content filters.

Article marketing is without doubt an effective time tested tactic, it’s a great way to build back links that drive first page search engine rankings and can identify the author as an expert in their particular field. A well written article can drive targeted traffic to your website and help differentiate your company or products from those of your competitors.
However, when it comes down to spinning, how many spun articles truly retain efforts to differentiate and what about overall strategy i.e. the objective that the original document set out to achieve. Do these elements survive the spinning process or is it simply a link building exercise?

In the hands of an experienced user, article spinning software can produce articles that are grammatically correct, a development that marks considerable advancement on early content spinners. This, however, doesn’t mean they read well or motivate the reader to follow the call to action. It is my opinion that article spinning results in a homogenized series of articles without the emotion, tactic or flow of the original.
If your intention is to simply create back links that point to your money site, this might be enough.  However article spinning could cause the ‘Hallo Effect’ to work against you.

Article Spinning and the Hallo Effect

The term ‘Halo Effect’ stems from the field of social psychology and offers some explanation as to why our first impressions about a person (e.g. she is likeable) can bias other beliefs we hold about that person (e.g. she is intelligent). In human resources recruitment it refers to the risk of an interviewer being swayed by a positive trait of an interviewee and as a result failing to select the correct candidate for a post. The Halo Effect is not restricted to the traits of humans; the positive consumer response to the iPod spread a positive bias over other Apple products and reinvigorated their failing computer sales. In the same way, a well written article can positively influence how someone thinks about you, your company and your products, however keep in mind the converse is equally true, a poorly spun article could potentially create a negative bias.

As the popularity of social media grows so does the opportunity to engage your target audience out-with the information silo of your website. There are literally thousands of, blogs, article directories and participation sites where article marketers can post relevant material to promote themselves and their organizations commercial goals. In fact there are so many that it would take a lifetime to write a single unique article for every one of them.

Some of these sites are highly authoritative in the eyes of search engines making them attractive targets so in an effort to cover as many bases as possible many article marketers turn to article spinning. In doing so, they forego the quality game in preference to the quantity game. The final results paint a bland picture of ordinary people, ordinary companies and ordinary products. And yet their exists another piece of software that can continually create fresh and interesting content, an article spinning tool so sophisticated its results can make the most ordinary product sound extraordinary, a piece of software that has taken millennia to evolve… the brain. Use it.