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The Article Spinning Myth

Article Spinning refers to a technique that rehashes and paraphrases existing articles or documents by altering words, rewriting sentences, alternating headlines and switching the order paragraphs appear. The technique has become popular amongst spammers and plagiarists as a way to rewrite stolen content and publish it to thousands of low quality article sites in order to create links.

Many online businesses use article syndication as a way to distribute information and raise awareness of their products and services.  As well as raising awareness articles are also a good source of website traffic, for example, a well written article that explains how a product can solve specific problems or save money in the long term and can drive significant levels of targeted visitors to your website.

Article syndication is  a great way to build links and improve search engine rankings. In some quarters article spinning is being touted as a way to simplify the link building process and quickly gain rankings.  However, this faction fail to take into account that search engines and search engine rankings are simply a means to an end.  It’s what people do once they arrive at a web page that matters.

A well written article can differentiate your business, products or services from the offerings of direct competitors. An attention grabbing headline and benefit driven lead-in set that connects with your target readers gets your articles read, a great call to action drives them to your site.

When it comes down to spun articles few manage retain efforts to differentiate in the same way as the original.  The overall strategy and objective can easily be muddied if not completely lost. Consequently, rather than a piece that promotes your business you are more likely to give potential customers reason to run in the opposite direction.